mental war
MENTAL WARS PURPOSE
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To encourage open conversations about mental health by speaking with adults in the spaces where they spend most of their time.
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A workplace awareness campaign using posters and everyday touchpoints to gently prompt reflection and dialogue around mental health.
CONCEPTIN MOTION
DESIGN
FEATURES
Dialogic Messaging Framework: Uses a direct, question-based headline to initiate mental health dialogue by speaking with viewers rather than instructing them.
Human-Centered Imagery:
Employs silhouetted figures to foster relatability and anonymity, allowing a diverse adult audience to project personal experiences.
Discreet Resource Access:
Integrates a QR code as a private, low-pressure call to action that connects viewers to support without public visibility.
“We all deserve a space at work to talk and be heard about our mental well-being.”
- Joseph Robinson
DESIGN
FEATURES
Ritual-Based Placement:
Positions messaging within everyday office routines, reaching adults during moments of pause rather than interruption.
Intimate Scale Design:
Uses small-format, personal surfaces to create reflective, one-on-one engagement with mental health messaging.
Subtle Prompting:
Applies concise, empathetic language that encourages awareness without overwhelming or demanding immediate response.