Groovy Groceries creates awareness, connection, and food access solutions.
Community Desires, Delivered
Core Approach
To inform communities about the challenges of accessing fresh, affordable food through clear, engaging design.
Goal
A mobile grocery and ice cream truck that brings healthy groceries and joyful experiences directly to neighborhoods.
Solution
Personas
“Groovy Groceries showed up when I needed it most. Free groceries & smiles for my kids right at the park.”
- Maria Hernandez, 30, Single Mother
“Our community needs joy & support. Groovy Groceries delivers both, from fresh meals to free ice cream!”
- Marcus Taylor, 40, Youth Mentor
Design Ideation
Explored mobile truck layouts, playful retro branding, vibrant color palettes, and applications for social media and bus stop graphics to shape the Groovy Groceries brand.
Groceries Delivered Straight to the Community.
Bus Stop Design Features
User-Centered Design: The design uses approachable visuals, friendly typography, and clear messaging to connect with diverse audiences and foster a sense of belonging.
Color Psychology: The use of a vibrant, retro-inspired color palette evokes optimism and familiarity, fostering emotional connection and trust within the community.
Content Architecture: Structures content logically to guide viewers from problem awareness to solution insight intuitively.
Inital Sketches
Rough sketches and quick explorations of truck layouts, logos, signage, and packaging. Focused on playful shapes, legible text, and cohesive compositions to visualize the Groovy Groceries.