Groovy Groceries creates awareness, connection, and food access solutions.
Community Desires, Delivered
Core Approach
To inform communities about the challenges of accessing fresh, affordable food through clear, engaging design.
Goal
A mobile grocery and ice cream truck that brings healthy groceries and joyful experiences directly to neighborhoods.
Solution
Groceries Delivered Straight to the Community.
Bus Stop Design Features
User-Centered Design: The design uses approachable visuals, friendly typography, and clear messaging to connect with diverse audiences and foster a sense of belonging.
Color Psychology: The use of a vibrant, retro-inspired color palette evokes optimism and familiarity, fostering emotional connection and trust within the community.
Content Architecture: Structures content logically to guide viewers from problem awareness to solution insight intuitively.